ABOUT US
Powering sustainable fashion.
With purpose and passion, Shop Atunda celebrates the best of African fashion design and craftsmanship, inviting everyone on a delightful journey through timeless fashion and cultural expression.
Through our three pillars—archive treasures, made-to-order collections, and premium secondhand offerings—we create a bridge between luxury African fashion and contemporary conscious consumers.
While our approach to sustainability is an ongoing evolution, acknowledging imperfections as we strive for improvement, we are dedicated to making every choice count.
Join us on this journey as we intertwine tradition and modernity, culture and conscious fashion, leaving a vibrant imprint of African excellence in the world of sustainable luxury.
Words from the Founder
I am a passionate advocate for sustainability across all facets of life. My journey into the world of African fashion curation began with a deep appreciation for the artistry, heritage, and craftsmanship that define the continent's creative excellence. What started as admiration evolved into a mission: to make luxury African fashion accessible while championing sustainability and circularity.
Through Atunda, I curate each piece with intention—whether it's an archive treasure that continues to shine through seasons, a made-to-order creation that honours traditional craftsmanship, or a premium secondhand garment ready for its next chapter. Every item tells a story of heritage, artistry, and conscious consumption.
Liz Abati